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About me
I’m a UX/UI & Product Designer specializing in complex B2B and B2C systems, with a focus on transforming legacy platforms into scalable, structured digital experiences.
My background in architecture shapes the way I design: I think in systems, workflows, constraints, and long-term scalability. I approach products as ecosystems, where information architecture, roles, permissions, data structures, and user journeys must work together seamlessly.
Currently, I work at an enterprise technology company where I design large-scale insurance platforms used by agents, underwriters, administrators, and end customers. My work spans end-to-end product design, from research and system mapping to interaction design, design systems architecture, and production-ready implementation. I’ve led redesign initiatives that improved funnel efficiency, increased user activation, and modernized multi-tenant platforms into more modular and scalable structures.
A significant part of my role involves building and evolving design systems for data-heavy environments. I define tokens, reusable components, and structured patterns that align closely with development frameworks such as MUI, Vuetify, Mantine, and Shadcn. My goal is always to reduce complexity while increasing consistency and speed across teams.
Before transitioning fully into product design, I worked as an architect on residential and commercial projects. That experience strengthened my ability to think structurally, collaborate across disciplines, and translate constraints into practical solutions. It also reinforced my commitment to usability, clarity, and real-world functionality.
I’m especially interested in:
Enterprise and workflow-driven products
Platform architecture and multi-role systems
Design systems at scale
Data-informed product improvements
B2B and B2C experience optimization
AI-supported design workflows
I value clarity over complexity, systems over isolated screens, and measurable impact over surface-level aesthetics. My work is driven by structured thinking, collaboration, and continuous iteration.
